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Next Big Things in Tech 2024: Applying AI insights to pet poop
[Ollie’s] health screenings feature allows owners to submit photos of their dogs and then uses proprietary algorithms to create custom meal plans and provide additional health insights.
How Data is Leading the Way for Premium Dog Nutrition
With the launch of Ollie’s Foodback Loop earlier this year, a proprietary process that utilizes billions of pet-level data points, Ollie aims to elevate the pet food industry by utilizing the data to garner insights that inform recipe creation.
Ollie scoops up health startup to launch a tool that analyzes dog poop
The global pet food market has become fiercely competitive, with an estimated market share of $103.3 billion in 2023 and still growing. This growth has led many companies to target pet owners who are willing to invest in quality food to enhance their pets’ well-being and longevity.
How startups are trying to get in on Super Bowl marketing
…The company decided on one big splashy post to generate as much traffic as possible for its owned channels. Ollie is sponsoring the adoption of 11 Marley’s Mutts hard-to-adopt pups, which includes giving the new parents a year’s worth of Ollie meals and contributing to travel expenses for out-of-state adopters.
The rise of proximity marketing: How brands use guerrilla tactics to get in on big pop culture moments
A standard 30-second Super Bowl commercial would have cost $7 million for dog food brand Ollie. Instead, the brand opted to run a charitable social media campaign around the big game called the “Supper Bowl Extravaganza” for a fraction of the cost.
Van Leeuwen releases its first-ever ice cream for dogs
Van Leeuwen is known for churning out some head-turning ice cream flavors for people. But on May 21, the New York City-bred ice cream company announced the launch of its first-ever ice cream for dogs in collaboration with Ollie, a dog food brand making human-grade meals for pups.
There's a New Ice Cream for Your Dog to Try This Summer — and Technically You Can Eat It Too
"At Ollie, quality is always top of mind. Not just when it comes to sourcing our fresh ingredients, but also the quality of our dogs' lives," Nick Stafford, Ollie's CEO, added. "We wholeheartedly agree with Van Leeuwen that happiness is healthiness, which is why we put just as much love and care into our treats as we do our main meals. We want dogs to live long, healthy lives filled with the joy and adoration they deserve, fueled by the nutrition they need. I am beyond thrilled about this collaboration, which will bring even more enjoyment to our beloved dogs."
Ollie partners to launch ice cream for dogs
Van Leeuwen Ice Cream, a Brooklyn-born ice cream brand known for its made-from-scratch dairy and vegan ice cream, has teamed up with fresh, human-grade dog food brand Ollie to launch its first-ever ice cream for dogs.
This Summer, Ice Cream Has Gone to the Dogs
… Van Leeuwen announced its first pet pint, a non dairy peanut butter and banana confection made in partnership with Ollie, a purveyor of personalized pet foods.
My dog is a super picky eater, but he licked his bowl clean when I gave him this
Pup-friendly ice cream from Van Leeuwen and Ollie is the ultimate summer treat for a parched pooch.
Max Greenfield and His Rescue Pup Host Furry Friendsgiving for Actor's Pals and Their Pets
Max Greenfield, his wife Tess Sanchez and their rescue pup hosted a Friendsgiving for people and pets in partnership with fresh dog food brand Ollie.
HSUS launches campaign to address the inflation-exacerbated pet poverty crisis
Ollie supports new More Than a Pet campaign to help raise awareness and provide solutions to keep pets happy, healthy and in their loving homes.
New Company Customizes Food Just For Your Dog
A lot of us are super aware of what we're eating and where it's coming from - but what about our dog's food? Ollie is a new company that makes all natural, refrigerated dog food made with fruits, veggies and meats from local, family owned farms.
