Forbes

Assembling a team of trained nutritionists, tech specialists, and manufacturers – Ollie aims to not only reverse a looming stigma surrounding the industry, but establish an adoptable model of trust and transparency with pet parents.

TechCrunch

Ollie, a two-year-old, New York-based subscription service that sells what it calls human-grade pet food, has raised $12.6 million in Series A funding. The company certainly takes dog food seriously, promising to customize recipes based on each dog’s “unique needs” as well as recommending the perfect portion and delivering that precise amount of food to its customers’ doors.

New York Business Journal

"Most pet parents don’t realize what’s in their dog’s food,” says Douzet. “Ollie Pets Inc. aims to be the 'kibble killer' offering a healthy combination of fresh ingredients that are customized for each dogs’ nutritional needs." Ollie is on schedule to deliver two million meals by the end of next year.

Fortune

Each day there seems to be a new type of food delivery service available at the tap of a smartphone screen, whether it be fast food via Seamless and Square’s Caviar, or learning to cook out-of-a-box like Plated and Purple Carrot. But not all of these services are meant to satisfy the taste buds and meal times for just humans.

Wall Street Journal

Pets have everything else, so now they can have customized meals as well. Ollie Pets Inc. aims to be the “kibble killer” offering a healthier solution for dogs’ nutritional needs, said its Chief Executive and co-founder Alexandre Douzet.

TechCrunch

Chicken, peas, beef, sweet potatoes and blueberries, the stuff of $40 meals in places like Hayes Valley and Greenwich Village — and starting today, also the stuff of dog food. Ollie, a new startup founded by Alex Douzet, Gabby Slome and Randy Jimenez, is aimed squarely at disrupting the premium pet food space by offering something like a Sprig or Maple for dogs.

Business Insider

What sets Ollie apart, the company says, is the ingredients in its food and how the food is tailored to individual dogs' needs. All the food is prepared in a USDA- and FDA-regulated kitchen, which means it's safe enough for humans to eat.

Fox Business

On average, dog owners spend over $269 annually on food alone, says the APPA report. Taking a bite out of the rising trend is Ollie, the brand new human-grade dog food home delivery service. Launching today, Ollie hopes health conscious pet parents will jump at this new, unique subscription service.

Pet Food Industry

Ollie dog food delivery service recently launched a line of dog food marketed as made with human-grade ingredients. The company also launched a seed funding campaign.

POPSUGAR

Ollie customizes recipes based on your dog's unique needs, recommends the perfect portion, and delivers the precise of food to your door ready to serve. It's super easy and gives your dog high-quality food that he'll surely love.

New York Business Journal

If you could extend your dog's life by changing his diet — and, most likely, paying more in the process — would you? That's part of the pitch being made by Ollie, a new gourmet dog food company based in Manhattan that launches out of beta today.

The Dodo

A lot of us are super aware of what we're eating and where it's coming from - but what about our dog's food? Ollie is a new company that makes all natural, refrigerated dog food made with fruits, veggies and meats from local, family owned farms.