The Humane Society of the United States launches campaign addressing pet poverty crisis
Ollie supports More Than a Pet campaign raising awareness and providing solutions to keep pets happy, healthy, and in their homes.

(WASHINGTON) May 8, 2023—As inflation pushes prices higher, many families across the country are struggling to afford veterinary care, food and supplies for their beloved pets. Nowhere is this more acute than for families who were already experiencing systemic poverty. According to the latest consumer price index, the cost of pet products and services is up by more than 9% year over year. With more than 20 million pets living in poverty—a number three times greater than the number of pets entering shelters every year—this is a long overlooked national crisis. People are often forced to choose between meeting their own needs and the needs of their pets, and too often they completely lack access to veterinary care, pet inclusive housing, and other vital pet resources like food and supplies. No family should ever be in this position. 

To address this issue, the Humane Society of the United States has launched a campaign called More Than a Pet to raise awareness and provide solutions to increase access and keep families and their pets together, happy and healthy. Ollie, a company that produces healthy, all-natural dog food, is sponsoring the More Than a Pet campaign at the Essential Partner level. . Ollie has given $50,000, donated $15,000 in pet food, and contributed nearly 1,000 bags of dog treats to communities in need. 

Kitty Block, president and CEO of the Humane Society of the United States, said: “We are grateful to have Ollie as a More Than a Pet partner. Ollie’s commitment to keeping our canine companions healthy resonates with our goals to ensure that all people have what they need to care for their pets, who are essential family members.”

Andy Citer, Brand Coordinator of Ollie mentioned: “What I love about Ollie is the shared belief that dogs are irreplaceable members of the family that deserve to have the best nutrition and care. More Than a Pet is an important program that reinforces our values—our pups are more than pets. We want dogs everywhere to thrive, and we want everyone to have the opportunity to experience the love and connection of pet parenthood.”

Over the past 20 years, the HSUS has helped nearly half a million pets and their families by providing veterinary care and supplies at no cost, through its Pets for Life and Rural Area Veterinary Services programs. Families like Janis and her two dogs in Idaho rely on the services of local Pets for Life partners like Better Together Animal Alliance. Janis’ senior Chihuahua, Baby, saw a veterinarian multiple times to address severe eye and ear issues. Her poodle mix Freeda received a much-appreciated bath and grooming. 

As Janis shared, "It takes a community sometimes. I am so grateful for Pets for Life. I don't know what I'd do without them." 

Without these services, families like Janis’ are often forced to make difficult choices about sacrificing their own needs, even food and medications for themselves, to prioritize care for their pet. More Than a Pet will build on the legacy of Pets for Life and Rural Area Veterinary Services to help more families like Janis’.

Grammy-winning musician Mya is also supporting the campaign along with her dogs Tango, Jemma and Jax and her cat Journey. 

As part of More Than a Pet, the HSUS and Ollie are offering these tips for people to support their communities:

  • Advocate for keeping pets and their people together by signing the HSUS petition to close the pet equity gap. Your voice can make a big impact for all animals. 

  • Volunteer with the Humane Society of the United States’ Pets for Life and Rural Area Veterinary Services programs, which increase access to pet care for underserved communities. 

  • Donate pet food to your local shelter or pet food pantry.

  • If you know of a neighbor in need, offer to help drive them to a veterinary appointment, foster their pet temporarily or provide their pet’s favorite food to help close the access to pet care gap. 

  • The HSUS is inviting the public to show their support for this campaign by sharing why their animal companion is #MoreThanaPet to them, at Ollie fans can claim an Ollie branded frame to share their story and for every photo shared, campaign partners will donate a bowl of food to pets in underserved communities. 

Learn more and get involved.

Photos/video available for download

Media Contact: Dani Miles,

At Ollie, we see every dog as an individual, and we’re committed to helping them thrive and live as long as canine-ly possible. We believe a dog’s health, happiness, and longevity begins with their food — and superior ingredients and cooking techniques lead to the best nutrition. Based on the expertise of pet health authorities, we create the highest quality food in human-grade kitchens with the best ingredients available.

Launching in May 2023, the Humane Society of the United States’ new More Than a Pet campaign honors the love people have for their pets, celebrates and protects the human-animal bond and aims to show that this bond transcends race, ethnicity, geography and socioeconomic status. Through programs like Pets for Life and Rural Area Veterinary Services, the HSUS supports hundreds of thousands of people and pets who do not have access to veterinary care and pet essentials. A key part of this work is to bring equity in access to pet care for underserved communities and increase diversity in the animal welfare movement, efforts which are long overdue and necessary to recognize the human in humane. Together with corporate partners, More Than a Pet raises awareness and funds for these critical programs and the HSUS’ work to fight for all animals. Learn more at

Founded in 1954, the Humane Society of the United States fights the big fights to end suffering for all animals. Together with millions of supporters, we take on puppy mills, factory farms, trophy hunts, animal testing and other cruel industries. With our affiliates, we rescue and care for tens of thousands of animals every year through our animal rescue team’s work and other hands-on animal care services. We fight all forms of animal cruelty to achieve the vision behind our name: A humane society. Learn more about our work at Subscribe to Kitty Block’s blog, A Humane World. Follow the HSUS Media Relations department on Twitter. Read the award-winning All Animals magazine. Listen to the Humane Voices Podcast