We are committed to the health and well-being of dogs and the planet they live on.
Sustainability
We hold ourselves accountable for the impact that our products have on the planet, proudly participating in the Pet Sustainability Coalition and cross-industry sustainability initiatives.
Clean, Quality Ingredients
Dogs deserve the same quality food as humans. We use high-quality ingredients from suppliers with stricter safety and quality standards than traditional pet food manufacturers.
Pawsitive Action
We walk the walk by providing resources to nonprofit organizations across the country, standing up for the underdogs, so they have the well-deserved chance at long, healthy, and happy lives.