)
CLEAN, QUALITY INGREDIENTS
Dogs deserve the same quality food as humans. We use high-quality ingredients from suppliers with stricter safety and quality standards than traditional pet food manufacturers.
Clean Protocol
We go above and beyond regulatory requirements by using our own Clean Protocol. This allows us to maintain our high standards when sourcing the ingredients for all of our products. We have rigorous supplier onboarding and requirements for documentation, and we conduct our own independent testing when necessary.
We ask that ingredient suppliers test for mycotoxins, heavy metals, and specific synthetic chemicals, like pesticides or herbicides. Additionally, we prohibit packaging vendors from intentionally using the most problematic types of plastic and other compounds, including phthalates, PFAS, PVC, and bisphenols.
The result is clean ingredients and recipes that you can feel good about feeding your pup, because they’re safe for your dog and the environment.
Mindful Nutrition
Our recipe development and cooking processes have a dual impact: providing the healthiest, cleanest nutrition for dogs with the smallest environmental footprint by using only necessary resources and keeping recipes simple.
Our cooking processes keep food fresh and nutrients accessible.
We only use whole foods and essential vitamins and minerals – no fillers, artificial preservatives, flavors, or colorants.
We formulate each to support optimal health. We’re cautious not to use more protein than dogs need and can absorb to reduce environmental waste.
)