
Dog food for the long run
Fresh food made from real ingredients for a healthier pup today and tomorrow.
Get your starter box
Quality ingredients
100% real food, no by-products or funky fillers.

Nutritionally balanced and complete
Give your pup the exact nutrients they need at every life stage.

Delivered fresh
We gently cook our food in small batches and deliver it for free to your door.
How it works
Tell us about your pup
Take our quick quiz and we’ll create a customized meal plan that’s designed just for your pup.
Sign up for your starter box
We’ll send you two weeks of food that’ll help your pup start realizing all the benefits of a fresh food diet, including a shinier coat and more energy.
Ramp up your routine
After your starter box, you’ll receive regularly scheduled deliveries of fresh food right to your door—no more last-minute trips to the store. Easily change or pause your delivery schedule at any time.

Mealtime made simple, delicious, and nutritious
Take the guesswork out of mealtime and rest easy knowing you’re filling their bowl with high-quality food that’s portioned just for them.
Get your starter box
Inside your starter box
Food packs
You’ll receive two weeks’ worth of packs that are stored in your freezer until you’re ready to serve.
Feeding guide
Custom feeding instructions based on your dog’s profile, to ensure a smooth transition and everyday feeding.
Pup-tainer
Food storage container keeps freshness and flavor in and your fridge organized and clean.
Scoop
A handy serving utensil makes dishing out your pup’s custom portion a breeze.
100% money-back guarantee
If your pup doesn't lick her bowl clean, we'll fully refund your starter box.
Four fresh recipes to choose from
Each of our high-protein recipes are carefully crafted to provide a complete and nutritious diet for your dog.
Beef

A popular pick that’s packed with protein, vitamins, and minerals.
Chicken

A gentle, yet balanced, blend of chicken and veggies.
Turkey

A lean protein, perfect for healthy muscle and tissue building.
Lamb

An adventurous recipe for adventurous, active pups.
Real food with nothing to hide
When you take away the fillers, byproducts, and artificial flavorings, you’re left with good, clean food. We promise to never put anything in your dog’s bowl that we wouldn’t eat ourselves.


Meat-first recipes
Meat is at the forefront of all of our recipes—but not just any meat —real, high-quality protein sourced from farms in the US, New Zealand, and Australia.

Fruit
Blueberries and cranberries pack a nutritive punch, providing your pup with vitamins and antioxidants.

Plant-based protein
Chickpeas, lentils, and peas pick up where meats leave off to offer complete and balanced protein essential to pups.

Leafy greens and root vegetables
From kale to sweet potatoes, veggies are a rich source of dietary fiber for digestive health (good poops!).
"Best rigorously tested dog food."

“Most customizable dog food delivery service.”

“Best overall fresh dog food.”

“Most convenient packaging.”

What our pups are saying

Skin & Coat Care
“Jolene has been with Ollie from the beginning. She never has digestive issues or allergies. Her coat is shiny, she has energy, and I’m thankful I can get fresh food for her delivered at my door.”
Nancy and Jolene

WEIGHT MANAGEMENT
“Bella is an older dog and weight control is a concern, so I love how Ollie is perfectly measured for her diet.”
Gretchen and Bella

Digestive Health
“Leia has a sensitive tummy and used to not eat (or throw up) her dry kibble. She literally jumps for joy when we pull Ollie out of the fridge. What a huge difference Ollie has made in our dog's life.”
Kimmy and Leia